Basic marketing : a managerial approach (Record no. 4191)

MARC details
000 -LEADER
fixed length control field 00529nam a2200193Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NIELib
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211019s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 818527407X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number MCC
100 ## - PERSONAL NAME (AUTHOR)
Personal name Mccarthy, E. Jerome
245 ## - TITLE STATEMENT
Title Basic marketing : a managerial approach
250 ## - EDITION STATEMENT
Edition statement 9th Ed.;
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Universal Book Stall,
Date of publication, distribution, etc 1987.
Place of publication, distribution, etc New Delhi :
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 775p.;
Other physical details ill.;
Dimensions 24cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Perreault, William D.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Lending Materials
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Lending Collection Maharagama Maharagama Ground Floor 2023-04-20 195.00   658.8 MCC 127527 2022-04-20 2022-04-20 Lending Materials

Library Network, National Institute of Education (NIE) Maharagama

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