Mccarthy, E. Jerome <br/><br/>
Basic marketing : a managerial approach 

 - 9th Ed.; 
 - New Delhi :  Universal Book Stall,  1987. 
 - xviii, 775p.;  ill.;  24cm 
<br/><br/><label>ISBN: </label>818527407X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management of Marketing<br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC