TY  - BOOK
AU  - Mccarthy, E. Jerome
AU  - Perreault, William D.
TI  - Basic marketing : a managerial approach
SN  - 818527407X
U1  - 658.8 
PY  - 1987///
CY  - New Delhi
PB  - Universal Book Stall
KW  - Management of Marketing
KW  - Management
ER  -